Hello, I'm Elizabeth
...Senior Strategist and founder of Stratalyst Social. I’m an award-winning, certified digital marketing strategist, top LinkedIn™ social seller, and a deliberate disruptor of the status quo in B2B social media marketing. Because let’s face it: the status quo doesn’t work.
Early in my career as a full-stack digital marketer, I noticed social media in B2B was either ignored, treated as an afterthought, or restricted to paid ads. No surprise—the results were underwhelming. We both know that in marketing, real outcomes matter more than impressions and likes.
So I dug deeper. I realized LinkedIn is the most powerful platform for B2B—but it’s also one of the most misunderstood by “social media agencies.” Many who claim to handle B2B are really targeting small business owners, not complex organizations with lengthy sales cycles and multiple decision-makers. That’s a different ballgame entirely.
I decided to change that. I built a repeatable process and framework to help B2B brands get genuine, measurable results using social media—especially LinkedIn™—as a core marketing channel. Over the past two years, I’ve partnered with clients in various industries to drive tangible business outcomes: more leads, pipeline acceleration, better brand recall, and stronger thought leadership.
Today, I lead a small but mighty team of experts in graphic design, B2B copywriting, influencer marketing, funnel strategy, and content creation. Together, we craft integrated social media campaigns and strategic roadmaps that turn social channels into real growth drivers.
I’d love to help you do the same—because when social media is truly strategic, it can drive real results for your B2B brand. Let’s make social media matter.
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